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Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: ALPAKA

Location: Malaysia, KL



At ALPAKA, we design and create high-performance carry gear for urban adventurers and digital nomads. We believe that your everyday carry should be functional, stylish, and built to last. Our commitment to quality and innovation has made us a leader in the carry industry, and we're looking for a talented Digital Marketing Specialist to join our team.

Job Description:

Are you passionate about digital marketing and looking for an opportunity to work with a dynamic team in a growing company? ALPAKA is seeking a Digital Marketing Specialist to join our marketing team. The ideal candidate will have 2-5 years of experience in digital marketing, with a strong focus on Meta Ads, Google Ads (Paid Search & Pmax), TikTok, and Pinterest.


  • Meta Ads Management: Create, optimize, and manage Meta ad campaigns to drive brand awareness, engagement, and conversions.
  • Google Ads Management: Develop and execute Google Ads campaigns, including paid search and Pmax, to drive traffic, leads, and sales.
  • TikTok & Pinterest Marketing: Explore and manage new advertising opportunities across TikTok and Pinterest
  • Data-Driven Strategy: Analyze campaign performance data and use insights to refine marketing strategies and improve ROI.
  • Budget Management: Monitor and manage digital marketing budgets effectively to ensure campaigns are on track and within budget.
  • Creative Content: Collaborate with the creative team to develop engaging ad creatives that resonate with our audience.
  • Stay Current: Stay up-to-date with the latest trends and best practices in digital marketing to ensure our strategies remain cutting-edge.


  • 2-5 years of experience in digital marketing.
  • Proficiency in Meta Ads and Google Ads (Paid Search & Pmax).
  • Experience with TikTok and Pinterest advertising is a plus.
  • Strong analytical skills and the ability to use data to drive decisions.
  • Excellent communication and collaboration skills.
  • Creative mindset with a focus on delivering results.
  • Highly organized and detail-oriented.


  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and innovative team.
  • Be part of a growing brand that values quality and innovation.
  • Collaborative work environment.
  • Room for growth and professional development.

How to Apply:

If you're a digital marketing expert with a passion for creativity and a results-driven mindset, we want to hear from you. Please submit your resume to

ALPAKA is an equal opportunity employer. We encourage candidates of all backgrounds to apply.