Melbourne's Fujifilm Creator Summit 2026 brought together over a thousand photographers, filmmakers, and creators. The kind of people who carry cameras everywhere and shoot first, explain later.

ALPAKA's presence centered on a workshop with Jason Lau, shot through the lens of the Fujifilm X-E5. Jason's work moves fluidly between adventure and fashion: motorcycle culture, open road, the in-between moments most photographers miss. He walked attendees through his approach to capturing movement and emotion, and what it means to treat a shoot like an expedition.

We also came bearing gifts. Working with Fujifilm Australia, we created a limited Flight Tote exclusively for the summit. 1,000 made, every one gifted to attendees. The tote featured Fujifilm branding, a custom internal liner developed in Fujifilm's signature Pantone palette, and ALPAKA's Keep Moving Forward woven into the fabric. A collaboration between two brands that share the same conviction: creativity doesn't sit still.

Watching those totes move through the venue all weekend said everything.

Thanks to Fujifilm Australia for building something worth showing up for.

Keep Moving Forward.